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Four-step range addresses damage, stress and incorporates bond-building technology.
July 13, 2023
By: Christine Esposito
Editor-in-Chief
Not Your Mother's is dishing out some tough love to hair in need of repair. The brand’s new Tough Love Bonding System, out this month, marks the brand’s foray into premium haircare. The new four-step product range is designed to repair damage caused by color, chemical services, heat styling, and daily stressors and pollution while incorporating bond-building technology. The new line includes shampoo, conditioner and pre-wash treatment. Tough Love Collection The line includ...
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